Why paid search ads are so important?
It's no secret that with well-focused and intelligently targeted paid ads on Google, the likelihood of increased visibility, more profits, attracting new customers and retaining loyal ones is multiplied many times over.
Let's start at the beginning and clarify what Google Ads actually is. It's a paid advertising platform that falls into a marketing channel known as pay-per-click (PPC). The idea is that you, the advertiser, pay per click or impression (CPM), expecting this investment to drive traffic to your website, some of which monetizes into actual customers.
The platform allows you to create and share Google Ads among your target audience. As a result, your business will appear on the search engine results page (SERP) the moment ideal customers search for products and services like yours through Google Search, Google Maps, and even YouTube.
Over time, Google Ads will help you analyze and improve these ads for the sake of reaching more people and achieving the stated goals of all your paid ads.
The best (and reassuring) part is that you can adjust your ads depending on the budget you have. The Google Ads tool allows you to stay within your monthly limit and even pause or stop your ad spend altogether at any time.
What makes Paid search advertising so successful?
The key 9 factors for effective PPC campaigns are:
01
Keyword research
For this purpose, tools such as Keyword Planner, SEMRush and Ahrefs are used and lists of relevant keywords reflecting customer intent are compiled.
02
Conversion tracking
Tracking must be set up and tested before the campaign begins. This allows decisions to be made based on data rather than emotion and sentiment.
05
Ad extensions
Using extensions improves ad visibility and encourages people to take action.
07
Adaptation
Adapting campaigns according to results is a must. Continuous testing and improvement is key to success in a dynamic competitive environment.
09
Monitoring competitors
The actions of competitors, their keywords and pricing strategies should be monitored. This can provide valuable data for optimizing and adapting your campaigns.
06
Bid management
Offers should be regularly monitored and adjusted. Whether to use automated or manual bidding strategies on Google Ads is key.
08
Budget distribution
Money should be spent wisely and targeted at the most effective keywords. It is good to maintain a balance between ROI and overall revenue.
03
Create engaging ad copy
Създаването на убедително рекламен текст, който подчертава предимствата на вашите продукти или услуги, е повече от задължително.
04
Landing page optimization
Landing pages should reflect the ad copy and do everything possible to make your users decide to make a purchase.
Let's succeed together!
How we do Paid search ads?
Our steps to success in paid search advertising
We ask and discuss
We find the right keywords
Organization
What is important to you - requirements, goals and KPIs. What budget will we work with, etc.
We do keyword research tailored to your goals.
We align ads with your goals by structuring them into logical groups.
We ask for your opinion
We put the ads into play
We monitor the process closely
We show you what we've come up with and are open to feedback.
We set up the campaigns and the ads start to find their audience.
If there is a need somewhere, we optimize the process - new keywords, changes, etc.
For which businesses is Paid search advertising suitable?
In the digital age we live in, Google ads are a powerful tool for businesses looking to reach their target audience.
eCommerce or physical retailers
Travel and tourism
Health and wellness services
They can use Google Ads to increase their online presence, attract potential customers and drive sales, whether in physical stores or on e-commerce platforms.
Businesses in the travel industry, including hotels, airlines and tour operators, can use the power of Google Ads to connect with potential travellers who are actively searching for destinations, accommodation, etc.
Businesses in this sector can use Google Ads to connect with potential customers looking for health and beauty solutions.
Content creators
Online content creators, including publishers, news websites, etc., can use Google Ads as a powerful tool to increase traffic and engagement across their platforms.
B2B
Business-to-Business (B2B) companies can use the full potential of Google Ads to connect with professionals who are actively seeking industry-specific solutions or services.
SaaS companies
It is advisable to leverage Google Ads capabilities to attract users who are actively searching for solutions in relevant niches.
Lead generation
Companies in education, real estate, insurance, and other industries that depend heavily on lead generation can use Google Ads to strengthen and enhance their marketing efforts.
Local services
These businesses thrive when they can reach an audience within a specific geographic area. Google Ads are a very effective means of achieving this. Whether you're a local restaurant or a plumber looking for those in need of your services, Google Ads allows you to target consumers in your immediate area.
Let`s work together!
Contact us at office@digitalink.bg for customized solutions for your business
Part of our clients:
The bottom line - Do Paid search ads actually work?
Google is the most used search engine in the world. Who do you turn to when you need to look up directions, find a recipe, or get a quick answer to a question you'd rather not ask a person in real life? Google.
Let's see what the stats have to say on the matter:
Google processes more than 83,787 search queries per second and 5 billion per day.
90% of all desktop searches are performed on Google.
Google accounts for 76% of the search engine market and holds 73% of the paid search market share.
Google Ads has a click-through rate of nearly 2%
Google ads reports 180 million impressions each month.
For users ready to buy, Google ads get 65% of clicks.
43% of customers buy something they saw in a YouTube ad.
According to Google, advertisers earn 8 times what they spend on Google Ads
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1. What are the possible Google advertising options?The three main and most used campaign types in Google Ads are: - Search campaign - Display campaign - Video campaign Choosing the right type of campaign varies according to the goals, needs and strategy of each business.
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2. How much does Google Ads cost?The cost to advertise on Google ads can depend on several factors - competition, industry, and business goals. One of Google's advantages is that costs can be controlled on several levels. The daily budget is determined by the formula: monthly budget / average number of days in a month = average daily budget. For example, with a monthly budget of 600€ / 30.4 (average days in the month) = 19€/day. Researching the keywords you want to advertise on plays an extremely large role in determining your budget.
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3. How long before I see results from a Google Ads ads?This issue is strictly individual to each business and industry. There are many factors that determine how quickly results can be seen - proper setup, advertising messages, offers, website and last but not least - budget. Typically (but not always) Search campaigns take up to 1-2 weeks to see results, whereas Display campaigns can take longer. For brand new advertising accounts, it can take up to 3 months with proper maintenance and optimization to see solid results.
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4. What is the minimum budget to start with in Google Ads?There is no minimum budget threshold for advertising on Google Ads. After researching your desired keywords, a budget that is suitable can be suggested. You can always start with a smaller budget and then increase as needed.
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5. Is it worth advertising on Google Ads?Success in Google Ads depends on factors such as competition in your business, the service/product you offer, your website, etc. When properly setup and managed, Google Ads is a great opportunity to reach new customers and increase your sales.
